A productive staff is the most important asset an organization can possess, notes one of the best business schools in the world. A happy staff is more productive, according to a recent study conducted by the Warwick Business School in the United Kingdom. “We find that human happiness has large and positive causal effects on [...]
A recent report by comScore, an internet marketing research company, found that mobile access to social networking sites like Facebook and Twitter saw a triple digit increase in utilization since January 2009. According to the new research, some 25.1 million people accessed Facebook via a mobile Web browser, a growth of 112 percent from January [...]
I have been spending more time on Twitter than any other social networking site. Twitter allows me to easily follow current news items and tweet stories I find interesting to others on Twitter. It is a micro-blogging service so I am still blogging, in a sense. If you like the overall content of this blog [...]
As the Latino population continues to grow, so does its online presence. A recent study shows that half of US Hispanics/Latinos have an online social media profile. Other studies show the impact Latinos are having in social media and our influence is being noticed by corporate America. A group of Latino leaders in social media [...]
Best Buy Co., Inc. recently advertised for a new online marketing job and listed Twitter as recommended experience, specifically requiring at least 250 followers. More companies and organizations are using social media to market their messages and services. A recent report shows that companies with the highest social networking scores had 18 percent higher revenue [...]
There are thousands of articles and blog postings on “What is Twitter?” This is my humble take. I joined Twitter about three weeks ago and so far I can see why the networking service has become extremely popular. Twitter can be something different for every one. Marketers use it to sell a product or service [...]
The Twitter phenomenon is out of this world. It’s been mentioned on The View and Oprah. I joined recently and so far so good. Still getting the hang of it, but I do see its potential to possibly be the next big bang. Check me out on Twitter @philvelez.
