Earlier this month Google announced its entrance into the social media landscape: Google Buzz. Some social media pundits say the networking platform and messaging tool is Google’s attempt to compete with Facebook and Twitter. However, Google executives say otherwise. Bradley Horowitz, Google’s VP of product management, says Google Buzz is not just about status-updating or checking in, but a new category of communication that will evolve over time. I agree. Google Buzz is more of a communication platform where you can integrate other online networks like Twitter and YouTube. I’m an avid user of most Google products and see Google Buzz as the social network specifically attached to my Gmail account. Google Buzz is a simple interface and a great way to keep in touch and interact with Gmail contacts. With Google’s incredible reputation and reach, I’m sure it’s just a matter of time before Google Buzz carves out its own niche in the enormous social media world.