Smartphones Boost Use of Social Networking Sites

A recent report by comScore, an internet marketing research company, found that mobile access to social networking sites like Facebook and Twitter saw a triple digit increase in utilization since January 2009.

According to the new research, some 25.1 million people accessed Facebook via a mobile Web browser, a growth of 112 percent from January 2009. Twitter use via a mobile browser grew 347 percent to 4.7 million users. MySpace saw an increase of 11.4 million users.

In total, some 30.8 percent of smartphone users accessed Facebook, Twitter, and other social networking sites via their mobile browser in January 2010. That number is an 8.3 point jump from the 22.5 percent figure comScore tallied one year ago.

“Social networking remains one of the most popular and fastest-growing behaviors on both the PC-based Internet and the mobile Web,” said Mark Donovan, comScore senior vice president of mobile, in the company’s press release.

Another research company, research2gudiance, estimates the fast-growing number of smartphone users will increase from about 100 million last year to nearly 1 billion by 2013.

In 2009 I finally upgraded to a smartphone and find myself accessing Twitter and Facebook regularly, especially when out and about. Do you have a smartphone yet? If so, how often do you use your phone to access social networking sites?

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