Monthly Archives: February 2011

Blogs Aren’t Going Anywhere

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A recent news article highlights an overall decline in blogging, but I think blogs are here to stay. Yes the explosion of social media sites like Facebook and Twitter have cut into the popularity of blogs and the act of blogging, however blogs are and will continue to be an important medium.

I don’t blog much and never really have, however blogging does provide me with an online journal of my thoughts, perceptions, personal struggles and achievements. Blogging also provides me with an international voice to express cultural, political, popular, and personal views.

Blogs are great platforms for detailed writing without the 140 character limitation of Twitter and entries can be found easier than those on a possibly semi-private Facebook network.

Blogging supplements overall branding by complimenting an official website and directing visitors to other social media sites.

I may not blog “regularly,” but I think I’ll always blog and blogs aren’t going anywhere.

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Latinos, African Americans, and Asians are Top Smartphone Owners

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A new study by NeilsenWire finds Latinos, African Americans, and Asians are top smartphone owners. According to NeilsenWire, 31 percent of the U.S. mobile consumers are smartphone users.  Of those, 45 percent are Latinos, 45 percent are Asians, and 33 percent are African American versus only 27 percent of mainstream Americans who own smartphones.

In the last six months, of all mobile phones that were sold only 42 percent of mainstream America bought smartphones compared to a whopping 56 percent of Latinos and 44 percent of African Americans.

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Did Social Media Help Ford’s Sales?

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The Ford Motor, Co., a Fortune 500 corporation, today released financial statements showing a 13 percent increase in overall sales. TheStreet.com reports that Ford’s retail sales rose 27 percent from the same month a year earlier, led by a 35 percent increase in retail auto sales.

A Huffington Post article also published today highlights Ford’s brilliant use of social media, noting, “Ford has been engaging in unprecedented dialogues with consumers” and designed an unprecedented social media-driven plan to create such engagements.

Though it’s uncertain how much of a role social media actually played in Ford’s increased sales, it’s tough to say social media had no financial influence whatsoever. With Ford’s impressive social media numbers (4.5 million YouTube views, 3.5 million Twitter impressions) I would say Ford’s online activity had a direct affect in increasing the company’s overall sales.

Do you think the effective use of social media plays a role in a company’s bottom line?

Do you think social media helped Ford’s increase in sales?

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