So What’s the Deal with Google Plus?

As you may already know, there’s a lot of online talk about Google’s latest entry into the world of social networking. It’s another attempt by the Internet search giant to gain leverage in the field after failing terribly with Google Buzz. I was just going to lie back and watch how it all plays out, but I was offered an invite and had to check it out.

If you already have a Google account, once you sign up to Google+ you’ll see a tab with your name connected to all the other Google products you may use (gmail, calender, documents, reader, etc.) It’s easiest to connect with the contacts you already have on Google. The integration between products is pretty cool.

I’m still checking it all out, but so far I can see how Google will finally be successful with Google Plus. I am cautious though because I thought Google Wave was incredible, but that too went down in flames.

So here’s the deal: A cool feature on Google+ is the ability to put contacts into various circles, like one for family, another for friends, one for co-workers, or any other group you’d like to create. This allows you to send certain info only to those various groups. Also, you can follow anyone and see their content without that person following you back. This is cool when following celebrities or thought leaders in a particular industry.

There is also a hangout section where you can conduct video chats with contacts and people who share your interests. I have not checked this feature out yet, but hear it’s pretty awesome.

So far Google Plus has received rave reviews and is growing incredibly fast. However some people may feel they don’t have the time to join another social network, which is understandable. Right now you can only use Google Plus if you’re invited to join by someone already using the network. But word has it that Google Plus will be open to all by the end of July, so you won’t have too wait to long.

I don’t think Facebook and Twitter have much to worry about right now, but you never know with the ever changing world of social networks. I need more time to really know how a feel about Google+, but I’m giving it a shot. If you feel comfortable feeling out another social network, I’d say give Google Plus a try and see how you like it.

Feel free to leave any comments below about your take on Google+.

Share

Hispanic Professionals Networking Group

This Tuesday, the Hispanic Professionals Networking Group (HPNG) will be sponsoring an entrepreneurs event at the Lounge at the Elmo Restaurant in New York City. The guest speaker will be Robert W. Walsh, the commissioner of the New York City Department of Small Business Services. Registration cost for the networking event is $25.

The HPNG provides opportunities for Hispanic professionals to grow their networks and develop their careers. It hosts networking events and offers professional and personal development workshops that address Latino-specific issues. Workshop topics include career and leadership development, financial planning and investing, real estate matters, legal issues, and other topics.

Founded in 2003 in by Ali Curi in New York, HPNG produces monthly networking events and career management workshops in New York and Miami.

Share

Bronx Blogger Fiesta: A Networking Event

The Scheme at PeaceLove CafeI always enjoy meeting new people and reconnecting with those I’ve met before. Last night I attended an incredible networking event organized by two very well-connected Bronx bloggers. The event was hosted by a new local business in the Melrose section of the Bronx. Bloggers, media professionals, government and non-profit representatives came together with local entrepreneurs to share their love and pride for the borough of the Bronx.

Clarisel and Ed, owners of the blogs Bronx Latino and Welcome to Melrose, organized the first ever Bronx Blogger Fiesta. The host of the networking event was Darada David, owner of PeaceLove Café, an Internet health food music café on Melrose Avenue. Attendees enjoyed PeaceLove’s organic strawberry smoothies, luscious pound cake, and deep chocolate chip cookies. Music for the evening was provided by The Scheme, a talented rock/soul fusion band with an eclectic sound that grooved the crowd. The red and white wine was also flowing very nicely.

Facebook phenomena Being Latino and from The Bronx mixed with BlkGrl Blog, BronxMedia, BronxTalk, MainlandMedia, and follow local business owners Coqui Mexicano, Isagenix, and SugaBear Pet Care. Representatives from the Hunts Point Economic Development Corp., the New York State Consumer Protection Board, and the Bronx Community Pride Center were also in the house. It’s safe to say all had a good time.

The successful event is sure to lead to other networking parties in the Bronx. I had an awesome time and look forward to the next one. Check out the links above and support any and all of these business men and women. They are wonderful people who do great work and make the Bronx a really beautiful place.

Share

Google Buzz

Earlier this month Google announced its entrance into the social media landscape: Google Buzz. Some social media pundits say the networking platform and messaging tool is Google’s attempt to compete with Facebook and Twitter. However, Google executives say otherwise. Bradley Horowitz, Google’s VP of product management, says Google Buzz is not just about status-updating or checking in, but a new category of communication that will evolve over time. I agree. Google Buzz is more of a communication platform where you can integrate other online networks like Twitter and YouTube. I’m an avid user of most Google products and see Google Buzz as the social network specifically attached to my Gmail account. Google Buzz is a simple interface and a great way to keep in touch and interact with Gmail contacts. With Google’s incredible reputation and reach, I’m sure it’s just a matter of time before Google Buzz carves out its own niche in the enormous social media world.

Share

LatISM NYC Conference Roundup

History was made last week when a group of Latino leaders in social media met in New York City to formally build alliances and begin a national conversation. The conference brought together Latinos from New York, Dallas, Chicago, Atlanta, DC and LA, and was sponsored by Latinos in Social Media (LatISM.) During the opening ceremony, conference organizers Ana RC and Louis Pagan highlighted the explosion of social media and how mainstream corporations are using it to tap into the lucrative Latino market.

The opening ceremony included an awards show and entertainment by poet Jani Rose. Award winners included Mercedes Sanchez, George Torres, and Lance Rios who were all part of an impressive list of finalists.

The conference keynote speaker was Ramon de Leon who spoke of successfully using social media to expand his Domino’s Pizza franchise. Other conference presenters included Carol Cain, Claudia Goffan, Kety Esquivel, and the Acento Group. Victor Cruz provided conference participants with his unique form of Latino comedy.

Attendees discussed social media in direct relation to Latino audiences and noted that the conversation and content is key. Listening to the online conversation is also important in order to address specific issues of interest. Here are a few more conference messages:

• Social media is a two-way conversation
• The conversation is the new online currency
• Speak to and engage your audiences
• Be real and empower others
• Passion drives online traffic
• Use other media platforms to promote your main medium
• It’s important to get away from the computer and meet people in-person

LatISM
is off to a great start. It has begun defining the organization and its goal and last week’s conference is only the beginning. Join the first LatISM Heritage Tour and directly connect with social media influencers of the Hispanic community.

Share