Happy Employees Affect the Bottom Line

A productive staff is the most important asset an organization can possess, notes one of the best business schools in the world. A happy staff is more productive, according to a recent study conducted by the Warwick Business School in the United Kingdom.

“We find that human happiness has large and positive causal effects on productivity,” said Andrew Oswald, a professor of economics at Warwick Business School and a leading authority on the relationship between economics and mental health.

“If happiness in the workplace brings increased returns to productivity, then human resource departments, business managers and the architects of promotion policies will want to consider the implications,” the research concluded.

I was a witness to an act of employee recognition this week when I accompanied the staff of Bogota Latin Bistro on a trip to Great Adventure. The owners of the Park Slope bistro, Farid Ali Lancheros and George Constantinou Fernandes, rewarded their hard working staff with an all-paid, full-day trip to the amusement park on Tuesday.

At a time when companies are scaling back on perks and special events recognizing excellent work, Farid and George decided to close the restaurant’s door for the second year in a row. Employees and their family and friends were treated to exciting trip, complete with food and drink, and thanked publicly for another year of productive work.

Many businesses can take a lead from the owners of Bogota Latin Bistro & Mojito Bar, which has become Brooklyn’s premier Latin restaurant. No matter how tough these economic times may be, having a happy staff that is recognized for its hard work really makes a difference to any organization’s bottom line.

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Meet Daisy Martinez this Saturday at Park Slope’s Bogota Latin Bistro & Bar

Latina Food Network star, Daisy Martinez, comes to Park Slope’s premier Latino restaurant, Bogota Bistro & Mojito Bar this Saturday to sell and sign copies of her new book, Daisy: Morning, Noon, and Night.

Martinez, host of the Food Network’s Viva Daisy!, is a native Brooklynite raised by island-born Puerto Ricans. Conveniently divided into appropriate sections, Daisy: Morning, Noon, and Night mirrors Martinez’s life-long love of Latin cuisine and helps you created authentic Latino dishes with robust flavors.

Daisy Martinez teams up with Bogota Latin Bistro & Mojito Bar in Park Slope this Saturday from noon to 2pm for a Mother’s Day weekend cookbook-signing event. Bogota Bistro, founded in 2005, is a Colombian/pan-Latino bar and restaurant in one of the best neighbors in New York City.

Have brunch and buy a book this Saturday at Bogota Bistro and meet Daisy Martinez in person.

For more information on Bogota Bistro, all year-around, check out its innovative social media page.

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Smartphones Boost Use of Social Networking Sites

A recent report by comScore, an internet marketing research company, found that mobile access to social networking sites like Facebook and Twitter saw a triple digit increase in utilization since January 2009.

According to the new research, some 25.1 million people accessed Facebook via a mobile Web browser, a growth of 112 percent from January 2009. Twitter use via a mobile browser grew 347 percent to 4.7 million users. MySpace saw an increase of 11.4 million users.

In total, some 30.8 percent of smartphone users accessed Facebook, Twitter, and other social networking sites via their mobile browser in January 2010. That number is an 8.3 point jump from the 22.5 percent figure comScore tallied one year ago.

“Social networking remains one of the most popular and fastest-growing behaviors on both the PC-based Internet and the mobile Web,” said Mark Donovan, comScore senior vice president of mobile, in the company’s press release.

Another research company, research2gudiance, estimates the fast-growing number of smartphone users will increase from about 100 million last year to nearly 1 billion by 2013.

In 2009 I finally upgraded to a smartphone and find myself accessing Twitter and Facebook regularly, especially when out and about. Do you have a smartphone yet? If so, how often do you use your phone to access social networking sites?

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Google Buzz

Earlier this month Google announced its entrance into the social media landscape: Google Buzz. Some social media pundits say the networking platform and messaging tool is Google’s attempt to compete with Facebook and Twitter. However, Google executives say otherwise. Bradley Horowitz, Google’s VP of product management, says Google Buzz is not just about status-updating or checking in, but a new category of communication that will evolve over time. I agree. Google Buzz is more of a communication platform where you can integrate other online networks like Twitter and YouTube. I’m an avid user of most Google products and see Google Buzz as the social network specifically attached to my Gmail account. Google Buzz is a simple interface and a great way to keep in touch and interact with Gmail contacts. With Google’s incredible reputation and reach, I’m sure it’s just a matter of time before Google Buzz carves out its own niche in the enormous social media world.

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From Sotomayor to Social Media: 2009 Year in Velez’s View

Looking back on my blog posts for 2009, two distinct topics highlight the year: Sotomayor and social media. The year began with great excitement for our new national leader and finally some serious hope for political change. Posts also concentrated on blog development and social media in general, with focus on the enormous increase and recognition of Latino audiences online.

Prior to Barack Obama’s nomination of Sonia Sotomayor to the highest court of the land, the President appointed the former Bronx Borough President to a high level administrative position at the White House. The Puerto Rican quarter officially debuted this year and the territory’s political and economic status were the subject of blog posts. I wrote entries about my experience with Twitter and my attendance at the first conference of Latinos in Social Media.

Overall, 2009 was an excellent year for Latinos and social media. I look forward to 2010 and am certain that both will continue to be influential.

Happy New Year!

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