Latinos, African Americans, and Asians are Top Smartphone Owners

A new study by NeilsenWire finds Latinos, African Americans, and Asians are top smartphone owners. According to NeilsenWire, 31 percent of the U.S. mobile consumers are smartphone users.  Of those, 45 percent are Latinos, 45 percent are Asians, and 33 percent are African American versus only 27 percent of mainstream Americans who own smartphones.

In the last six months, of all mobile phones that were sold only 42 percent of mainstream America bought smartphones compared to a whopping 56 percent of Latinos and 44 percent of African Americans.


About Phil Velez

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